Wednesday, January 17, 2018

CHB Gateway Giants™: Angela Payne

December 21, 2016 by  
Filed under CHB Gateway Giants

Agri-lab Co-Products Ltd supply specialised tissues, placenta, offals, organs and glands dissected and prepared to order for pharmaceutical and nutraceutical companies. It has been servicing this market since 1998. They are the world’s largest processor of placenta for dietary supplement and cosmetic purposes.

CHB Gateway Giants™

CHB Gateway Giants™ are or were denizens of our ‘Land of Giants’. It showcases business men and women from Central Hawke’s Bay who are currently or were historically, giants in their fields. Issac Newton said, “If I have seen further, it is by standing on the shoulders of giants.” From Central Hawke’s Bay, these are our giants — these are our stories.

ABOUT Angela Payne

angela-payne Agri-Lab is the company of businesswoman Angela Payne, a former vet nurse who settled in Waipukurau. Initially, she contracted to vets and farmers while also taking on short-term work for companies involved with embryo transfer and parasitology.

When one of her client company’s was taken over by another (and not interested in the ‘co-products’) one client became two. Finding uses for the unwanted animal parts became Angela’s main challenge. Agri-lab Co-Products Ltd was her response to that challenge.

She contracts farmers to collect placentas and send them to her factory to be frozen or freeze-dried before being shipped to cosmetic and health food manufacturers in Southeast Asia, East Asia, The United States, North America, Europe and Australia.

Products are processed from sheep (ovine), horses (equine), pigs (porcine), cows (bovine) placenta and also from ex Works-origin deer (cervine) including sheep and cattle. Stem cells are extracted from the placenta, frozen and mixed in gel.

Placental amnion membrane is used as a beauty face mask and the placenta’s amino acid concentrates, in dietary supplements. Depending on their origin, the glands go into drugs to treat degenerative disorders such as Multiple Sclerosis and Alzheimer’s Disease, to medical devices such as heart valves or corneal patches and/or dietary aids. All Products have Export Certification from MPI (The Ministry of Primary Industries formerly NZFSA and MAF.)


Its first year business turnover was a humble $NZD50K. By 2013, it had risen to $NZD1.3 million. In 2016, the business continues to experience further growth. Good-humouredly, Angela employs University students — to ‘keep them off the streets’ — but you get the impression watching them, they love their working environment.

For Angela and her team, business location has proven an important competitive advantage in the export market of pharmaceutical and bio material (items engineered to interact with biological systems for a medical purpose) i.e. to treat, augment, repair or replace a tissue function of the body or a diagnostic one. NZ is a BSE (Bovine Spongiform Encephalopathy aka’mad cow’ disease) free country. The company have good access to the local freezing works Silver Fern Farms, farming communities and essential services in nearby Waipukurau.


Global market intelligence publisher Euromonitor International say retail sales in China’s skincare and cosmetics products market will grow at an average annual rate of 12.8% from 2016 to 2019, much higher than the global average of 6.0%. Agri-Lab already has a presence in East Asia, sitting in that most revered category of nourishing creams.

Since early 2000, East Asian women have become more receptive to western products, especially in regards to foreign health and beauty items. As more women have entered the work force and experienced rising incomes, they have also become avid users of imported cosmetics. Fish-ball skin cream is the latest craze to hit East Asia so it’s not too much of a stretch to think sheep placenta could take off in the same way.


Agri-lab Co-Products Ltd have been recipients of various Hawke’s Bay Chamber of Commerce /Westpac Business Awards including:

2015 Finalist, Business Hawke’s Bay Export Award: Strategy
2015 Ice House Owner Manager Programme (OMP 32)
2013 RWNZ Enterprising Rural Women Award (Manufacturing)
2010 Exporter of the Year
2006 New Zealand Trade and Enterprise (NZTE) Grant
2006 Exporter Award; and
2004 Unison Best Agri-Business Award


A world away from rural Waipukurau, in his Beverly Hills practice, Dermatologist to the stars Dr Harold Lancer offers facial treatments and creams that only contain placenta from New Zealand livestock. It appears New Zealand sheep placenta is the only one good enough to rub into the faces of A-Listers like Victoria Beckham, Simon Cowell, Kim Kardashian, Jennifer Lopez and Reese Witherspoon to name a few.

Angela says, “I think living life in the slow lane is good for me, and the fast lane in the city is not too far away. Close enough to visit, far enough away to highlight the best of a small town like Waipukurau; it has one of everything you need: life is good, staff are loyal, people are friendly, tall poppies thrive, what more could a business want?” I say — indeed! I’ve reframed Angela’s ‘tall poppies’ — she’s the first, in what I will show you is a long tradition of Gateway Giants from our region.


1. Website: agri-lab

UP NEXT George Wood of Wood Mallets, world leaders and manufacturers of composite Polo and Croquet mallets and equipment.

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