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With humour and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing, on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too). By whom and for how much? He’ll tell you.
Tags: anti-immigrant activist, border-crossers, brand sponsorship, comicStyle, critique of modern fast-feeding, Don't Eat This Book, eating only McDonald's for 30 days, Egypt, eight-week cleansing diet, engaging, fast-food odyssey, Featured Content, filmmaker Morgan Spurlock, former pro football player navigating the world in a wheelchair, Gail Penney, group-filmed version of Freakonomics, how pop culture is developed and shared, human, Ideas worth spreading, inside another worldview, Israel, lifeStyle, main blog, mindStyle matters, month-long trek through Afghanistan, Morgan Spurlock, naming rights, Oscar-nominated doco, outsourced US engineer, Palestine, penneylane, penneylaneonline, physical and emotional decline, reality-TV show, Saudi Arabia, sponsored film about sponsorship, Stories from 30 Days, Sundance 2011, Super Size Me, super-sized, surprising, Ted Talk, The Greatest Movie Ever Sold, The greatest TED Talk ever sold, the truth about junk food, turnStyle, vegan chef Alex Jamieson, VidStyle, Where in the World Is Osama Bin Laden, world of brand marketing, www.penneylaneonline.com
What’s in a name? Something and everything. Many of us wonder what our parents were thinking when they named us but sometimes I think life has a way of showing us there’s rhyme and reason beyond even what they intended.
Tags: acute mental health inpatient unit, Amelia, Amelia a person of action, Amiria, Amiria a person of action, comicStyle, Featured Content, Gail Penney, horses for courses, Ideas worth spreading, Judicial Inquiry, katharos, Katherine, lifeStyle, main blog, Manawatu Gorge or Te Apiti, mindStyle matters, minimise the use of seclusion and restraint, my daughter Mede, Palmerston North, penneylane, penneylaneonline, Porirua, Privacy, pure, Rangipapa, Speaking out against corruption, Takapau Plains, Tararua mountain range, Te Apiti meaning 'The Narrow Passage', Te Whare Ahuru, Ted Talk, turnStyle, VidStyle, Waipukurau, wellness centre, What's in a name?, www.penneylaneonline.com, καθαρός
“Gehan Gunasekara specialises in the areas of franchising law and information privacy law. He has published widely in these areas both locally and overseas. He has contributed to the literature on the need for the protection of whistle-blowers.
Tags: 'Law in Business and Government in New Zealand, A Most Wanted Man by Le Carre, acceptable level of living, allow others to replicate successful business model, allow the copying of drug patents without charge, better quality of life, bulk discounts a franchise system, business cloning, China, clean technlogies without charge, comicStyle, contributor to several books, developed countries, economic measures, economies of scale, expansion, Featured Content, field of Franchise Law, franchises provide the capital, Gail Penney, Gehan Gunasekara, Ideas worth spreading, India, information privacy law, internet, issue of business compliance with privacy laws, issues concerning both privacy and franchising, issues that arise when personal information is transferred from one country to another, legal issues affecting franchising, lifeStyle, main blog, member of the academic reference committee for the Review of Privacy by the Law Commission, mindStyle matters, My Life: Fidel Castro edited by Ignacio Ramonet, need for the protection of whistle-blowers, online social networking and the Internet, other universe, penneylane, penneylaneonline, per capita income, post Western financial crisis, published widely, recognition by customers of the existing network, regular commentator in national media, researched privacy issues connected with applications such as online social networking, Safety features depend on the size, scale down their own levels of consumption, specialises in the areas of franchising law, successful business model, support and training provided by the franchise head office, Ted Talk, The Grand Design by Stephen Hawking, the incidence and areas of franchise litigation in New Zealand, The Law of Business Organisations, tour de force, turnStyle, VidStyle, www.penneylaneonline.com
Aram Sinnreich envisions a new internet that uses mesh networking to produce a stable, ad hoc, global wireless network in which each user is a router, server and client combined, and in which no single state or organisation can effectively censor or surveil the population on a broad scale.
Tags: 'social specifications', a new internet, ad hoc, American Quarterly., Aram Sinnreich, Billboard, collaborative environments, comicStyle, Communication and Culture, covers the media and entertainment industries, develop a fully open, each user is a router, Featured Content, Forbes, functionalities required of MondoNet, Gail Penney, global development process, global wireless network, hands-on strategic consulting, Heineken, Ideas worth spreading, InformationWeek, Innovators and Influencers of 2001, lifeStyle, Linux, main blog, Managing Partner of Radar Research, media and technology consultancy, media industry for publications, Microsoft, mindStyle matters, no single state or organisation can effectively censor or surveil population on a broad scale, NPR, online music and media industries, open technological platforms, penneylane, penneylaneonline, produce a stable, Senior Analyst at Jupiter Research, server and client combined, speaker and analyst, special focus on music, Ted Talk, The New York Times, The Next Generation Internet, The Wall Street Journal, Time Warner, Truthdig, turnStyle, uses mesh networking, VidStyle, Visiting Professor at New York University's department of Media, Wikimedia, Wired News, writer, written about music, www.penneylaneonline.com
Days before this talk, journalist Naomi Klein was on a boat in the Gulf of Mexico, looking at the catastrophic results of BP’s risky pursuit of oil. Our societies have become addicted to extreme risk in finding new energy, new financial instruments and more and too often, we’re left to clean up a mess afterward. […]
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