Fishpond: Online Bookstore

Fishpond is an Australia and New Zealand online store selling books, music and movies. Their mission is to build the people of Australasia a local online store of a world-class standard, a place where they are proud to shop online. They seek to do this by building a high quality store that is convenient, easy-to-use, has a huge selection and excellent service.

Australians and New Zealanders are missing out on the convenience, selection and prices of online shops found overseas. The big international players have ignored this part of the world because the market is too small. Local traditional retailers don’t want to risk a large investment online.They have taken up the challenge and will work hard to bring the people of Australasia a quality and convenient online shopping experience down under.

Fishpond was started by Daniel Robertson at his home in January 2004. After quickly outgrowing the Robertson household the company moved to a warehouse near the airport. In the first few years, most customer service emails were answered by Yvette. Daniel is now the CEO.

The warehouse was chosen in order to be closer to the airport as many books come from overseas and this reduces shipping times. Their warehouse is also near major postal centres to enable faster delivery. There is currently a team of thirty Fishponders.”