Monday, June 8, 2026

Freeset

April 4, 2010 by  
Filed under kiwiStyle

“Freeset exists specifically to provide freedom for women from the sex trade, women who were forced into prostitution by trafficking or poverty. These women didn’t choose their profession — it was chosen for them. Now, they’re being offered a real choice. When they choose to work at Freeset, they can start new lives, regain dignity in their communities, and begin a journey towards healing and wholeness.

All profits from Freeset in Kolkata benefit the women (salary, health insurance and retirement plan) and are used to grow the business. This means more women can be employed and experience freedom. The great thing is, when you buy a Freeset product, you directly participate in a woman’s journey to freedom.

Freeset is located in Sonagacchi, the largest, most infamous sex district in Kolkata, India. Within a few square miles more than 10,000 women “stand in line” selling their bodies to thousands of men who visit daily. Many are trafficked from Bangladesh, Nepal and rural India. For others poverty has left them without options. The cries of their hungry children drive them to sell their bodies.

At thirteen, Sonali* was stolen from her village, dragged to the back streets of Sonagacchi and sold into prostitution. Her first customer drugged and raped her unconscious body. Bashanti*, a daughter of poverty-stricken parents, was sold into the sex trade by her mother, sacrificed so the rest of the family could eat. In India, prostitution is big business and thrives on exploitation and slavery, robbing the poor of dignity and innocence.”

In 1999 Kerry and Annie Hilton left New Zealand, along with their four children, moved to Kolkata to work and live amongst the poor. Naively, they signed up for an apartment in the middle of the day. It was only when Kerry was taking a walk at night that he discovered they had moved into the largest red light area in the city, Sonagacchi. Their new neighbors were thousands of women forced into prostitution by trafficking and poverty.

To make a difference that would bring real freedom for these women, the Hiltons began to understand there needed to be a business alternative. Women could be trained with new skills for a new job and empowered with life-skills needed to appreciate freedom. After experimenting with different products and testing the market, they decided to make jute bags for the export market.”

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